Peter Cassøe

Generation Handball: Handball, festival and people

Generation Handball will be something very special. As director of Viborg HK for 12 years, I have of course seen and experienced a lot in handball, but Generation Handball’s particular combination of festival and handball is something completely new and I am really looking forward to this exciting project, which is being supported by Viborg Municipality and Viborg Sports Council.

Viborg is going to be buzzing with handball, celebration and joy in the days from 29th July to 2nd August 2014, when the whole stadium area will be closed to traffic and transformed into one big handball city – a festival camp with handball as the focal point. About 3000 young people from many different countries will come to put their mark on the city, and we hope that the city will also come to the stadium area to see the spectacular opening ceremony and of course some of the many exciting matches that will be played. There is something for every handball taste: youth games in handball and beach handball for both sexes and two professional training events for women and men. Viborg HK’s girls will meet two other top teams, while the men’s tournament has participation from Bjerringbro-Silkeborg, Norwegian Runar and another team yet to be confirmed.

Generation Handball will become a fixed tradition, and Viborg Municipality has already provided financial support for the next four years, so that we can be sure to gain a firm foothold and a good foundation to build this unique combination of handball and festival. We are expecting that the 3000 participants taking part in this first running of Generation Handball will eventually grow to 20,000. We believe that we have a concept that could achieve great success. Festival, handball and people from around the world meeting in a unique place in the middle of Viborg and centrally located in Denmark, where it is easy to get to, and where the tradition of handball is already huge.

We are very much looking forward to it and we hope Generation Handball will be well received both by clubs around the world and by the citizens of Viborg Municipality.